WORKBENCHcon 2022

If you’re just getting started on social media, or you’ve been at it a while and not seeing the results you want, I can help. I work as director of Go-to-Market for a licensed sports apparel company and make my living bringing product and brand initiatives to life. I will take you through the entire process of developing a brand voice, establishing a value proposition, understanding market research and ultimately how to put the puzzle pieces together so you can accelerate your growth. I promise it works, I was able to grow my woodworking YouTube channel quickly and was monetized in less than 2 weeks (and I’m not very good at woodworking). If you’re looking for a “rah-rah, it's super easy” presentation, sorry this one isn’t for you. But you will walk away with the fundamental principles and building blocks to help you develop a sustainable brand and generate revenue. The rest is up to you!